Join Ruff Tuff at SEMA

Join Ruff Tuff Products at this year’s SEMA show in Las Vegas, NV, October 31st through November 3rd, at the Las Vegas Convention Center. The SEMA Show has everything imaginable in the Specialty Equipment Aftermarket Industry. Ruff Tuff Products will be exhibiting in the North Hall, Booth #12555. Get a 20% off coupon on a set of seat covers. See below if you are qualified to attend and how to register.



How do I register for the SEMA Show?

The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2017 SEMA Show, you can register for the show at

Can the general public attend the SEMA Show?

No. The SEMA Show is not open to the public. The SEMA Show is a trade-only event and only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall. The following business categories do not qualify to attend: accounting firms, consumers, freight providers, graphics companies (non-automotive), exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, software companies (non-automotive specific), travel agencies or any non-automotive company. Those who do not qualify to attend the SEMA Show are invited to SEMA Ignited, the official SEMA Show after party where SEMA Show vehicles and excitement will be featured on Friday night upon conclusion of the Show. To purchase SEMA Ignited tickets please visit:

How much does it cost to register and get a badge?

Online attendee registration is $40 USD per person until Friday, October 13. After that date, attendee registration online or onsite increases to $90 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each show. (Note: APPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company’s complimentary allotment $90 per person. Non-Exhibiting Company (NEM) registration is $200 per person online or onsite and is limited to 2 people from each company for no more than 2 years. Participants who have a featured vehicle in the Show must register onsite for $40 USD each and are limited to 2 badges.