Our Company

Craftsmanship, Quality & Service

Ruff Tuff custom seat covers

This Is Ruff Tuff (a short video)

We got together with a few of our friends and made a video about Ruff Tuff, the brand and the company.

Ruff Tuff Location MapLocation & Contact Information

Ruff Tuff Products, LLC
2252 S Presidents Dr, Suite E
West Valley City, UT 84120

800-453-8830 (US only)


Custom Seat Covers for Cars, Trucks, SUVs and UTVs

At Ruff Tuff Products, LLC, we have produced America’s Finest Custom Seat Covers™ since 1976. We are family-owned and -operated, and every custom fit seat cover we produce is designed, cut, and sewn in the USA.

We believe in doing things right, from creating and using the most precise patterns in the automotive seat cover industry and using the most durable and aesthetically pleasing fabrics, to insuring superior workmanship and world-class customer service.

  • Every pattern is meticulously measured.
  • All new patterns are test-fit prior to shipping.
  • Vehicle-specific attachment systems provide a long-lasting fit.
  • We use the highest-quality fabrics in the industry.
  • Our customer service is world-class.

The process for ordering custom fit seat covers includes choosing the year, make, and model of your vehicle; selecting your seat style from among the variations available for that vehicle; choosing among available fabrics and colors (or camo patterns), and selecting the options you want such as headrest and armrest covers and several kinds of pockets. You’re welcome to do this online, but if you’re more comfortable calling our experts to help you order, please do. We’re happy to work with you to choose just the right seat covers for your car, truck, SUV, or UTV. We’ll send fabric samples on request.


By the Numbers

    • Our offices and factory in West Valley City, Utah, a suburb of Salt Lake City, occupy approximately 30,000 square feet.
    • In 2020 we shipped over 19,000 custom seat covers to customers through the United States and Canada.


Social Media

Ruff Tuff Official on Facebookfacebook.com/RuffTuffOfficial       Join our Users Group.

Instagram @rufftuffofficial.

Ruff Tuff Products on YouTubeyoutube.com/RuffTuffProducts   For a growing collection of installation and other videos.

ruff-tuff-products on LinkedInlinkedin.com/company/ruff-tuff-products

And you’ll find us across the major social media platforms with the hashtags #rufftuff and #mycustomlife.



We’re at SEMA in Las Vegas every year. Come by our booth. We’d love to see you!


Product Guide

You can view or download the latest copy of our Product Guide here.


On The Lighter Side

We’ve enjoyed creating fun, fictional products as an April Fool’s joke for the past few years. You can view them using the links below.


How we make our custom seat covers

Pattern & Cutting

Once you've placed your order our experienced material handlers pull the CAD generated pattern for your specific year, make, and model. Then using the materials of your choice, they cut them using our precision cutting machine.

Watch this video

Gluing & Quilting

The seating portion of the custom seat cover is sent to the gluing station where we bond the material to a high quality, flame retardant foam. The foam pieces are now ready to be marked with the quilting pattern and then sent to cutting.

Watch this video

Quality Control

When the custom seat cover arrives at Quality Control, a highly trained Q.C. technician reviews the order and examines your seat cover to ensure that the product exceeds industry standard. The seat cover is then packaged and shipped.

Watch this video