Become a Reseller

Apply to become a Ruff Tuff Authorized Reseller

Reseller Benefits

Thank you for your interest in becoming a reseller for Ruff Tuff Products. You might ask what sets us apart from our competitors:

  • We are the manufacturer of America’s Finest Custom Seat Covers™.
  • We have been in business since 1976 manufacturing custom seat covers.
  • Our automated cutting machines cut each pattern exactly the same every time.
  • Our custom seat covers are “Made in the USA”.
  • Our seat covers are custom made for each individual year, make, and model of vehicle.
  • We use only high quality fabrics.
  • Our craftsmanship is the best in the industry.
  • We are a family-owned and operated business with the owners on site daily.
  • There is NO overhead or stocking of our product. Each seat cover is made to order
  • There is NO investment that you need to make.
  • We have customers who have been with us for more than 4 decades.
  • Our customer service is exemplary.
  • Our patterns are updated continuously.

Once your application is processed and approved, we’ll send you a product guide; a full-color, two-sided sign to place on your counter; a set of fabric swatches; and other helpful materials.

As you await approval of your application (usually only a few days), you can access an electronic copy of our current product guide for download here.

Please let us know if you have any other questions.

Thanks for your interest in our company.

Ruff Tuff Products


Are you already working with a Ruff Tuff sales rep? If so, please click on your sales rep’s name: 

George Burnett
Jay Flohr
Joe Sound

Otherwise, please use the form below. Please carefully provide all the information requested; we cannot approve incomplete or inaccurate applications.

The application asks for your federal tax ID number. For resellers in Utah, we ask for your Utah Tax Exemption Number, and we’re legally required to keep a print or electronic copy of your Utah Sales Tax Exemption Certificate on file. (We’ll request that copy when we process your application.)

Reseller Application