Role of Resellers

Ruff Tuff resellers are an important part of the Ruff Tuff family. We have resellers across the United States and in Canada, ranging in size from small, one-person shops to major national retailers. Some sell multiple brands of seat covers; others offer Ruff Tuff seat covers exclusively. Some of our resellers have been with us for decades.

We offer favorable wholesale pricing. There is no initial financial investment. There is no stock to purchase or inventory to maintain. Each of our seat covers is custom-made to order and can either be drop-shipped directly to your customer or sent to you for pickup or delivery.

Our seat covers lead the industry in fit, because we have the most precise patterns, and in quality of materials and customer service. They’re less expensive than leather, but more expensive than other brands’ non-leather seat covers. They’re ideal for a reseller whose customers expect quality and appreciate products sewn in the USA (every stitch!) by a family-owned company. Ruff Tuff was founded in 1976 and continues to grow.

Ruff Tuff seat covers for cars, trucks, SUVs, and UTVs have a loyal following among commercial, industrial, and government fleets; people who enjoy outdoor sports, including hunting and fishing; pet owners; families with children; people who work out of their vehicles; and anyone who wants to protect the original investment in a vehicle by avoiding wear and tear on the seats.

For major online retailers, we partner with ConfigureTech to provide a product configurator which can be added to a reseller website to facilitate online orders.

Some resellers offer seat cover installation for an additional fee.

Interested in becoming a reseller? Apply today!

 Reseller Application


“We love working with Ruff Tuff. They take pride in their products and customer service. The Ruff Tuff team is constantly striving to improve their products and be a leading, innovative manufacturer. We really enjoy working with a manufacturer that is located in the USA. The Ruff Tuff team has always been great to work with, and we highly recommend them as the manufacturer of America’s Finest Custom Seat Covers.”

– Niel at Covers & Camo, Springville, Utah


“We offer accessories for Jeeps and trucks, as well as installation for the parts we sell. We like using Ruff Tuff because, as many variations as there can be, they always make it simple when we order. Everyone is extremely knowledgeable about the products they sell. They have a wide selection and are always adding more.”

– Matt at Ultimate Truck, Omaha, Nebraska


“J&R Upholstery is the leading automotive accessories installer for the Southern Tier of New York. We offer everything from electronics to snow plows, bed liners to floor mats, and everything in between. Ruff Tuff seat covers are one of our top-selling products. The quality, fit, color, and fabric choices make them an excellent offering in our automotive interior product line. Ordering with Ruff Tuff is always fast and easy with their experienced customer service representatives. Ruff Tuff seat covers are one of J&R Upholstery’s ‘go to’ product lines, and always will be.”

– Tom at J&R Upholstery, Binghamton, New York


“We like selling Ruff Tuff because it is a fantastic product and is very customizable with an excellent fit. Here at Top a Truck we specialize in outfitting cars, trucks, vans and SUVs.”

– Jacob at Top A Truck in East Bethel, Minnesota